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Buyographics
Buch
Buch
Fachbuch
2013

Buyographics

How Demographic and Economic Changes Will Reinvent the Way Marketers Reach Consumers

Autor/-in
ISBN
EAN
978-1-137-27863-0
9781137278630
Artikel-Nr.
YPQ58V4
Kostenloser Versand
Rabatt
-11.3
%
CHF 39.90
CHF
35.41
Anzahl
1
Maximale
Lieferzeit
33
Arbeitstage
Donnerstag
13.01.2022
speech-bubble-svg Beschreibung
Buyographics follows eleven American families and explores how their life decisions impact consumer behavior. This is not just a data book, because each of these numbers - in datasets big and small - is a person. As you read their stories, trends come to life and provide a greater understanding of how to reach your target.
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Stichwörter
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Advertising
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brand
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economics
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marketing
Zielgruppe
Research
Inhaltsverzeichnis
Introduction Chapter 1: THE CHANGING MIDDLE CLASS Chapter 2: HOW THE OTHER 18 PERCENT LIVE Chapter 3: HOME ECONOMICS Chapter 4: THE DEMOGRAPHICS OF FAMILY Chapter 5: THE MAJORITY MYTH Chapter 6: THE DEMOGRAPHICS OF CITY LIVING Chapter 7: THE DEMOGRAPHICS OF AGING Chapter 8: THE DEMOGRAPHICS OF HEALTHCARE Chapter 9: THE CONNECTED CONSUMER Chapter 10: THE CAR CULTURE CRASH Epilogue Appendix 1: METHODS AND DATA Appendix 2: THE MILLENNIAL DISCONNECT Notes Index
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Herausgeber/-in
Autor/-in
Autorenporträt
Matt Carmichael is a seasoned journalist who specializes in demographics, consumer trends, and urban issues. He is a vice-President of Journal Communications Inc., and the editor of Livability.com which focuses on what makes small and mid-sized cities great places to live and work. Previously he was with Crain Communications where he served in a number of roles including the Senior director of research and data at Crain’s Chicago Business and Director of data strategy at Advertising Age. At Ad Age, he founded and edited the AdAgeStat blog focusing on research and analysis of demographic and consumer trends.
Publikation
Vereinigte Staaten
15.11.2013
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Sprache
Englisch
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Hardcover
217 Seiten
23 cm
(Höhe)
15 cm
(Breite)
511 g
(Gewicht)
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