location-svg
Meine Position
Download
Consumer Behavior over the Life Course
eBook
eBook
Fachbuch
2019

Consumer Behavior over the Life Course

Research Frontiers and New Directions

Bewertung abgeben
ISBN
EAN
978-3-030-05008-5
9783030050085
Artikel-Nr.
YK4G7Q7
Rabatt
-21.7
%
CHF 141.50
CHF
110.73
Anzahl
1
speech-bubble-svg Beschreibung

This book examines consumer behavior using the “life course” paradigm, a multidisciplinary framework for studying people's lives, structural contexts, and social change. It contributes to marketing research by providing new insights into the study of consumer behavior and illustrating how to apply the life course paradigm’s concepts and theoretical perspectives to study consumer topics in an innovative way.

Although a growing number of marketing researchers, either implicitly or explicitly, subscribe to life course perspectives for studying a variety of consumer behaviors, their efforts have been limited due to a lack of theories and methods that would help them study consumers over the lifecycle. When studying consumers over their lifespan, researchers examine differences in the consumer behaviors of various age groups (e.g., children, baby boomers, elderly, etc.) or family life stages (e.g., bachelors, full nesters, empty nesters, etc.), inferring that consumer behavior changes over time or linking consumption behaviors to previous experiences and future expectations. Such efforts, however, have yet to benefit from an interdisciplinary research approach. This book fills this gap in consumer research by informing readers about the differences between some of the most commonly used models for studying consumers over their lifespan and the life course paradigm, and providing implications for research, public policy, and marketing practice.

Presenting applications of the life course approach in such research topics as decision making, maladaptive behaviors (e.g., compulsive buying, binge eating), consumer well-being, and cognitive decline, this book is beneficial for students, scholars, professors, practitioners, and policy makers in consumer behavior, consumer research, consumer psychology, and marketing research.

feather-svg
Stichwörter
Inhaltsverzeichnis
Preface.- Ch 1 Introduction.- Ch 2 Efforts to Study Consumers Over their Lifespan.- Ch 3 The Life Course Paradigm: Conceptual and Theoretical Foundation.- Ch 4 Consumer and Behavior in Life Course Context.- Ch 5 The Life Course Research Framework: Illustrative Application in the Study of Financial Behaviors.- Ch 6 Methods of Life Course Research.- Ch 7 Contributions to Previous Efforts to Study Consumers Over their Lifespan.- Ch 8 Applications to Select Areas of Consumer Behavior: An Agenda for Future Research.- Ch 9 Implications for Practitioners.- Ch 10 Summary, Opportunities, Challenges, and Recommendations.- Index.- About the Author.
feather-svg
Autor/-in
Biografie
George P. Moschis is Professor of Marketing Emeritus at Georgia State University (USA); and Professor of Management at Mahidol University in Bangkok, Thailand. He is an internationally-known authority on consumer topics relevant to people at different stages in life, from children and adolescents to elderly. Professor Moschis established the Center for Mature Consumer Studies, has been studying consumers for five decades and has published large numbers of articles and books about their behaviors at various life stages and over the entire life course. 
Publikation
Schweiz
31.01.2019
Springer Verlag
speech-bubble-svg
Sprache
Englisch
book-svg Format
eBook
PDF
208 Seiten
star-svg
Bewertungen
credit-card-svg Zahlungsarten
payment-einzahlungsschein payment-twint payment-mastercard payment-visa payment-american-express payment-post-finance payment-e-post-finance payment-apple-pay payment-google-pay samsung-pay
Bestellen Sie einfach auf Rechnung oder bezahlen Sie bequem und gebührenfrei mit Twint, Kreditkarte, PostFinance, Apple, Google oder Samsung Pay.
Rückgabe
Kein Rückgaberecht
Bei diesem eBook hat entweder der Verlag (Hersteller) das Rückgaberecht ausgeschlossen oder eine Rückgabe ist aufgrund des Vertriebssystems nicht möglich.
eldar-store-white-svg
S
SPIEGEL Bestseller