Autor/-in: Argenis Bauza

Argenis Bauza has spent 28 years walking into companies that are on fire - sometimes literally, usually metaphorically - and helping them stop being on fire. He is the founder and CEO of Creativa Enterprises LLC, a firm built on a simple, unfashionable premise: most transformation efforts fail not from lack of strategy, but from a stubborn refusal to look at what's happening on the ground. Before founding Creativa, he ran Digital Transformation at a Big Four consultancy, where he learned - the hard way, across dozens of engagements - that a beautifully designed operating model means nothing if the CEO isn't ready to hear the truth about their own organization. That lesson became the spine of this book.