Autor/-in: Berger Jonah

Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious. , Invisible Influence. , and The Catalyst. He’s a world-renowned expert on social influence, word of mouth, and why products, ideas, and behaviors catch on and has published over 50 papers in top-tier academic journals. He has consulted for a range of Fortune 500 companies, keynoted hundreds of events, and popular accounts of his work often appear in places like The New York Times. , The Wall Street Journal. , and Harvard Business Review. His research has also been featured in the New York Times Magazine’s. “Year in Ideas. ”