Autor/-in: Bernhard Schroeder

BERNHARD SCHROEDER is a director at the prestigious Lavin Entrepreneurship Center at San Diego State University. Previously a senior partner at CKS Partners, the world's largest integrated marketing communications agency, he has served as a marketing and brand expert for successful start-ups such as Amazon and Yahoo as well as Fortune 100 firms such as Apple, Nike, Kellogg's, GM, and American Express.

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Simply Brilliant

Powerful Techniques to Unlock Your Creativity and Spark New Ideas

CHF 28.–

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Audio-CD: Fachbuch

Brands and Bulls**t Lib/E: Excel at the Former and Avoid the Latter. a Branding Primer for Millennial Marketers in a Digital Age

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Brands and Bulls**t Lib/E: Excel at the Former and Avoid the Latter. a Branding Primer for Millennial Marketers in a Digital Age

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CHF 87.50