Autor/-in: Denise Baron

Denise Baron is a political psychologist and strategist who has overseen polling, insight, and communications programmes for political campaigns in the US, UK, and other European countries. Her academic research focuses on the underlying forces that shape our political attitudes and voting decisions. Sandra Obradovic is a social psychologist and senior lecturer in psychology at the Open University and a researcher at the Electoral Psychology Observatory (London School of Economics). Sandra's research examines how culture, history, and intergroup hierarchies interact with and shape political dialogue and meaning making.