Autor/-in: Drew Eric Whitman

Drew Eric Whitman. -a. k. a. "Dr. Direct. "(TM) - began creating advertising at age 11 by writing and designing direct response catalogs of jokes, gags, and novelties. Complete with product illustrations, order forms, and postage charts, he distributed them to his 5th grade classmates by the armful and collected cash orders in equal abundance. He earned an advertising degree from Philadelphia's Temple University. With over 35 years of in-the-trenches ad-industry experience-Drew is an outspoken, humorous, and philosophical advertising speaker, trainer, writer, and consultant who receives tremendous positive feedback and reviews from business people around the world attending his live seminars and reading his books and articles. Drew worked as a creative writer for the direct-response division of Weightman Advertising, the largest ad-agency in Philadelphia. He was also Senior Direct Response Copywriter for Union Fidelity, one of the largest direct-to-the-consumer insurance companies in the world. He created powerfully effective advertising for companies ranging from small retail shops to giant, multi-million dollar corporations. His work has been used by many of the most successful companies and organizations in the United States including: American Automobile Association, American Legion, Amoco, Faber-Castell, Texaco, Day-Timers, Panasonic, TV Guide, and Staples.