Autor/-in: Gannon Martin J.

Martin J. Gannon (Ph. D. , Graduate School of Business, Columbia University) is Professor Emeritus of Strategy and International Management at both the Smith School of Business, University of Maryland at College Park and the College of Business Administration, California State University San Marcos. He is a three-time recipient of the Fulbright Professorship Award (West Germany, 1981-82; Thailand, 1987; and Austria, 2017-18). His other awards include: 1) The Outstanding Educator Award, International Division, 2014, Academy of Management, the largest and best known management and teaching organization in the world; 2) the University of Maryland's International Landmark Award for his contributions in the global area, 2003; and 3) the Lifetime Achievement Award, Who's Who in America, 2018. See below for additional awards. Professor Gannon has been a Senior Research Fulbright Fellow in West Germany; the John F. Kennedy Foundation/Fulbright Professor at Thammasat University, Bangkok, Thailand; and the Fulbright Professor, Johannes Kepler University, Austria. He has also been a visiting professor at the London Business School, Bocconi University (Italy), University College - Dublin, the University of Lodz (Poland), Wuhan University, Chulalongkorn University (Bangkok), and the University of Kassel and Tubingen University in Germany, and has lectured at many other universities in the world. At the Smith School of Business he served as the Acting Associate Dean for Academic Affairs, Founding Director of the Center for Global Business, Chairperson of the Faculty of Management and Organization, Co-founder and Co-director of the Small Business Development Center, and the Founding Director of the College Park Scholars Program in Business, Society, and the Economy (an undergraduate living-learning community). He is the author of over 100 articles and papers as well as 13 books, some in multiple editions and translations (Korean, Spanish, and Italian). He recently completed a draft of his 20th book. See below. Professor Gannon has emphasized three overlapping areas of programmatic or in-depth research: International management and behavior; business strategy; and the contingent workforce, particularly studies of temporary help employment. Much of his work in international management and behavior is described in depth in the book, Understanding Global Cultures: Metaphorical Journeys Through 31Nations, Clusters of Nations, Continents, and Diversity, 5th Edition (Sage, May, 2012, c. 2013, 639 pages; Korean translation, Myung In Publishers, 2013). Rajnandini Pillai joined him as co-author after the 3rd edition. The 6th edition was published in 2016 and includes 34 national cultures and their corresponding 34 cultural metaphors. Although the publisher wanted a 7th edition, Professor Gannon decided to pursue other writing opportunities. In this book Gannon introduced the concept of the cultural metaphor. to describe the culture of a specific nation. He defines a cultural metaphor as any institution, phenomenon or activity with which a nation's citizens identify emotionally and/or cognitively, for example, the Swedish stuga. or unadorned summer and weekend home. He then uses these metaphors and their distinctive features as frameworks to describe in depth the values and the associated business activities in each nation. The 6th and latest edition is divided into a fourteen-part framework to classify these 34 nations and their respective cultural metaphors, clusters of nations, continents, and diversity within nations into different types, e. g. , authority ranking and market pricing national cultures as separate parts. In 2018 he was the senior author of a unique study of 28 cross-cultural experts. The goal was the analysis of the relative advantages and disadvantages of the three most popular methods of comparing and contrasting national cultures: The dimensional perspective as represented by Geert Hofstede and other cross-cultural analysts; the cultural metaphor; and the cultural paradoxical approach. See the publications below for this and other references. He recently completed a draft of his 20th book, A Memoir of Management Insights: The Strategic Realistic Method for Life and Career Success. It combines three separate perspectives: A memoir; the management insights that the author has achieved through his many and varied activities; and a career or self-help book. As in the case of his other books, this one is unique. It is currently with an agent, who plans to submit it to 12 major publishers. In the area of contingent employment, he has written many articles that have appeared in such journals as The Academy of Management Review, the Journal of Applied Psychology, and Industrial Relations. He is also the senior co-author of "Managing Without A Complete, Full-Time Workforce," that appeared in Flood, Gannon, Pauuwe, and Associates, Managing Without Traditional Methods: International Innovations in Human Resource Managemen