Autor/-in: Ioanna Karagiorgou

Ioanna Karagiorgou. is a Senior Lecturer in Public Relations at London College of Communication, University of the Arts London. With a background spanning business, fashion and media, she holds a BSc in Business Administration, an MA in Fashion Cultures, an MBA in Finance and a PhD in Media and Communications. Her research focuses on fashion, influencer culture, digital masculinities, social media, branding and public relations, with particular expertise in the ways identity and commercial culture intersect online. Her work brings together academic research and industry practice, with a particular interest in luxury fashion, self-branding and contemporary forms of influence.