Autor/-in: Jamie-Lee Abtar

Jamie-Lee Abtar. is a strategic brand builder and senior marketing leader with over 15 years' experience helping travel, leisure and hospitality brands elevate their identity and drive sustainable commercial growth. Her career spans tourism boards, tour operators, agencies and global campaigns, giving her a rare cross-industry perspective on what truly moves travelers from interest to action. Based in London, UK, Jamie-Lee Abtar is the Brand & Strategy Director at Mirabelle Communications, where she works with travel and hospitality brands to develop clear positioning, compelling storytelling and long-term commercial growth.