Autor/-in: Jeffrey K. Rohrs

JEFFREY K. ROHRS is a recovering attorney, life-long Cleveland sports fan/victim, and pied piper of common-sense marketing advice. As VP of Marketing Insights for ExactTarget, a salesforce.com company, he co-created and produces the award-winning SUBSCRIBERS, FANS & FOLLOWERS Research Series-the world's first and longest-running examination of consumer relationships with brands through email, mobile, and social channels.