Autor/-in: Jen Asplund

Jen Asplund spent twenty years within Fortune 200 companies leading the work most leaders try to avoid: turnarounds, shutdowns, billion-dollar overhauls, and the human reality of moving thousands of people in a new direction. She spent most of her time at AT&T and RTX, leading teams as small as two and as large as 12,000 through large-scale change. The work taught her that strategy is easy; real change is more complicated. Jen left her corporate career in 2025 to build Asplund Leadership Consulting, where she coaches C-suite and senior executives on the ways change moves through a system. The Hope Advantage. is the book she wishes she'd had when she was managing those transformations. Jen holds an MBA from DePaul University and is an ICF-credentialed coach. She lives in Iowa with her husband Aric, their two children, and their Goldendoodle, Dash. Her faith has shaped both her leadership and her life-she's not fearless, she's faithful, and through cultivating hope in others, she has discovered that not only is a better future possible, but you have the power to create it.