Autor/-in: Jerry Acuff

Jerry Acuff is CEO of Delta Point, Inc., a Scottsdale, Arizona–based consultancy that helps market-leading companies find new and innovative ways to market products. Over the last fifteen years, he has spoken and consulted extensively on the issues of sales excellence, change leadership, and customer-focused organizations. A graduate of the Virginia Military Institute, he has also served as Executive in Residence at the Amos Tuck School of Business at Dartmouth College.

Wally Wood is a professional writer and the former editor of two business magazines and an international marketing newsletter.