Autor/-in: Jerry R. Wilson

Jerry R. Wilson. was a successful businessperson, entrepreneur, professional business and marketing consultant, and accomplished professional speaker. He also authored Word-of-Mouth Marketing,. which was the first book that focused on what is now called viral marketing. As a consultant, he assisted such companies as Firestone, Merchants Tire and Auto, and Ripley's Believe It or Not. , helping them rethink customer philosophies, service strategies, and practices.