Autor/-in: Karen Nelson-Field

Dr. Karen Nelson-Field, a prominent media science re- searcher, has helped transform media measurement on a global scale. An advisor to major media agencies and global brands, she’s a sought-after speaker and author of best sellers “Viral Marketing” and “The Attention Economy and How Media Works.” Her work has featured in top publications such as AdAge, Bloomberg Business, CNBC, Forbes, and Wall Street Journal. As CEO of Amplified Intelligence, she leads in omnichannel human-led measurement, offering innovative solutions in attention collection, media planning, and in-flight measurement, guiding the industry through the complexities of media measurement.