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Autor/-in: Kate Mackie

Kate Mackie. is a Partner and Global Integrated GTM Lead at EY. Based in Salisbury, UK she is a Fellow of the Chartered Institute of Marketing, an alumnus of the Institute for Real Growth and a member of the Marketing Society where she was recently nominated as Most Influential Marketer of the year 2023. With 20 years' experience, she is regularly a judge on awards selecting best brands, awarding agency accolades and ensuring marketing excellence has B2B representation. She is an active mentor for entry level marketers and a guest lecturer at Cambridge Judge Business School.
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1
Meistgekauft
Buch (Softcover): Fachbuch
B2B Marketing Fundamentals
Auf Lager:
6
B2B Marketing Fundamentals
Drive Impact Across Brand, Reputation, Relationships and Revenue
CHF 45.23