Autor/-in: Li-En Lin
Li-en Lin is a senior undergraduate student at Munich Business School. In her bachelor's study, Li-en has specialized in International Marketing, Innovation, and Business Ethics. As a student who strives for excellence, Li-en accomplished her seminar paper in marketing topics and bachelor thesis in CSR topics with remarkable results in 2020. Given her insightful knowledge of businesses in East Asia and Western Europe, she contributes to the Western academy from multiple standpoints.
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1
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Buch (Softcover): Fachbuch
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Corporate Social Responsibility in China: Analysis of Key Drivers for the Implementation of CSR and Assessment of the Impacts on Company Performance
-7.1 %
CHF 58.50
2
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Buch (Softcover): Fachbuch
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Fast Food Marketing. Analyzing the changing consumer diet behavior towards healthy eating habits
Evaluating innovative marketing strategies for global fast food restaurant chains to satisfy the new demands
CHF 29.75