Autor/-in: Scott Rick

Scott Rick is a marketing professor at the University of Michigan¿s Ross School of Business, where he has won awards for research and teaching. He holds a PhD in Behavioral Decision Research from Carnegie Mellon, where he was a National Science Foundation graduate research fellow. His research on consumer behavior has been covered in outlets such as The New York Times and The Wall Street Journal. He has published in premier journals spanning marketing, psychology, and economics.