Autor/-in: Stephen Brown

Stephen Brown is Professor of Marketing Research at Ulster University, UK. He has written numerous books including Fail Better, Free Gift Inside and Wizard: Harry Potter's Brand Magic. , the last of which was translated into twelve languages. Once described as 'the Antichrist of marketing', his articles have appeared in the Journal of Marketing. , the Journal of Consumer Research. and theHarvard Business Review. , among many others. A life-long jogger, who believes Nike is second to none, he writes comic novels in his spare time.