Autor/-in: Tabita Andersson

Tabita Andersson is a senior communications, brand and marketing leader in the B2B industry. For over 25 years, she has worked in-house, with agencies, and as a consultant to provide communications support, advice and leadership to build and protect company brand and reputation. She is passionate about the role communications play in helping a business thrive and how it can help C-level executives connect the dots inside and outside their organization.

Throughout her career, she has seen first-hand how difficult it is for talented communications professionals to make it to the C-level and beyond. At the same time, with the world becoming more volatile and the number of disparate stakeholders growing by the minute, the importance of having a trusted reputation is becoming a vital part of ensuring success for strategies aimed at growing or protecting businesses.