Autor/-in: Xiaojing Dong

Xiaojing Dong is Professor of Marketing and Business Analytics at the Leavey School of Business at Santa Clara University, USA. With a PhD in Engineering and extensive training in Econometrics and Statistics, she utilizes advanced data analytics to tackle complex marketing problems. Drawing on her expertise across multiple disciplines, Dr. Dong co-founded the Master of Science in Business Analytics program at SCU and served as its founding director for four years. She is a sought-after consultant for high-tech companies seeking data science-related guidance on marketing decisions.