Erhältlich:
Nicht auf Lager
Buch (Softcover): Ratgeber
7 Lessons in Strategy
Master Strategy Basics in 7 Steps
Verlag:
John Murray Press Unsere-Artikel-Nr.: P35318013
EAN: 9781399830577
Erhältlich:
Nicht auf Lager
Zustellung: Do, 15.10.2026
Versand: Kostenlos
CHF 23.40
Beschreibung
A SHORT COURSE IN BUSINESS STRATEGY BASICS. 7 Lessons in Strategy. is a quick course in acquiring vital strategic thinking skills giving you everything you need to know in just seven short chapters. From unpacking the myths of strategy and exploring the varying meanings people put to the word, to a closer examination of internal strategy, marketing strategy, brand strategy and competitive strategy, you'll explore failures and successes and build a platform for developing your own strategic thinking skills. Lesson 1: Understand what strategy is and what it isn't Lesson 2: Understand what drives strategy and what strategy drives Lesson 3: Understand internal strategy Lesson 4: Understand marketing strategy Lesson 5: Understand brand strategy Lesson 6: Understand competitive strategy Lesson 7: Keep strategy going. Explore the main themes and ideas in strategy, get a basic knowledge and understanding of the key concepts, and test your progress with practical and thought-provoking exercises. 7 Lessons in Strategy. is your fastest route to success. ABOUT THE SERIES. 7 Lessons. are for people who want to succeed at work. From negotiating and content marketing to finance and social media, the series covers the business topics that matter and that will help you make a difference today. Written in straightforward English, each book features a course of 7 short lessons so that with just a little work, you can quickly master the subject.
Spezifikationen
Sprache
- Englisch
Autor
- Berry Stephen
Erscheinungsjahr
- 2026
Format
- Buch (Softcover)
Detailformat
- Taschenbuch
Anzahl Seiten
- 128