Erhältlich:
Nicht auf Lager
Buch (Hardcover): Fachbuch
A Japanese Advertising Agency
An Anthropology of Media and Markets
Verlag:
Taylor & Francis Unsere-Artikel-Nr.: P35524320
EAN: 9780700703319
Erhältlich:
Nicht auf Lager
Zustellung: Di, 27.10.2026
Versand: Kostenlos
-22.6 %
CHF 270.–
CHF 209.–
Beschreibung
This is the only book of its kind - written by an anthropologist who spent twelve months doing fieldwork in a major Tokyo agency and who has spent the past 30 years studying and living in Japan. By examining the production of advertising, this book turns other semiotics, media and cultural studies theories on their heads. By analysing the social structure of a modern media organization from the inside, it makes anthropology relevant and intellectually stimulating. By treating the Japanese as a more-or-less normal and rational people, it explodes the usual myths of exotic Japan and steps boldly into a global arena that embraces 'east' and 'west' in a new theory of values.
Spezifikationen
Sprache
- Englisch
Autor
- Moeran Brian
Erscheinungsjahr
- 1996
Format
- Buch (Hardcover)
Anzahl Seiten
- 350