Erhältlich:
Nicht auf Lager
Buch (Softcover): Fachbuch
A Manager's Guide to PR Projects
A Practical Approach
Verlag:
Taylor & Francis Unsere-Artikel-Nr.: P36104212
EAN: 9781138099937
Erhältlich:
Nicht auf Lager
Zustellung: Mo, 12.10.2026
Versand: Kostenlos
-11.6 %
CHF 69.–
CHF 61.–
Beschreibung
A Manager's Guide to PR Projects, Second Edition provides hands-on guidance in planning the preliminary research for a public relations project and creating a plan to achieve specific goals, guiding the reader through managing the project's implementation. It contains worksheets that can be used for a visual representation of the planning process for both student edification and presentation to clients. Intended as a learning tool for use in both the class and beyond, this book's approaches are based on real experiences in the management of communications projects designed to meet organizational goals through achieving public relations objectives.
Spezifikationen
Sprache
- Englisch
Autor
- Parsons Patricia
Zielgruppe
- Professional and Undergraduate
Erscheinungsjahr
- 2017
Format
- Buch (Softcover)
Anzahl Seiten
- 108