Erhältlich:
Nicht auf Lager
Buch (Softcover): Fachbuch
A Marketer's Guide to Digital Advertising
Transparency, Metrics, and Money
Produkt bewerten
Verlag:
Kogan Page Unsere-Artikel-Nr.: K9K8WE6
EAN: 9781398609662
Erhältlich:
Nicht auf Lager
Zustellung: Mo, 22.06.2026
Versand: Kostenlos
-3.3 %
CHF 56.90
CHF 55.–
Beschreibung
How can individual marketers and their teams navigate the complex issues that seem to overwhelm the digital advertising industry today. They can learn about the metrics worth using, the importance of measurement and the technology available. With contradictory rules surrounding data privacy, measurement constraints, changes to supply chains and other complexities often too difficult to approach, the world of marketing is more complex than ever before. A Marketer's Guide to Digital Advertising. helps marketers navigate the complicated world of digital advertising by diving into the metrics, money and technology fueling the marketing industry. Digital advertising consultants Shailin Dhar and Scott Thomson. outline the forces shaping the current digital landscape and the common responses from advertisers trying to design their digital strategy. Walking readers through the common missteps made within digital advertising, they provide useful insight into measurement and thoughtful alternatives to practices often found lower on a company's priorities list. A Marketer's Guide to Digital Advertising. offers ways to minimize waste and improve outcomes for brands and their business partners. The book illuminates the gap between in-house marketing teams, agency professionals and tech partners whilst helping readers make sense of the way money flows through the global ad industry.
Spezifikationen
Sprache
- Englisch
Autor
- Shailin Dhar
- Scott Thomson
Thema
- Betriebswirtschaft: Allgemein
Auflage
- 1
Erscheinungsjahr
- 2023
Erscheinungsland
- Grossbritannien
Format
- Buch (Softcover)
Detailformat
- Softcover
Anzahl Seiten
- 248