Erhältlich:
Nicht auf Lager
Buch (Softcover): Fachbuch
Advertising and Integrated Brand Promotion
Verlag:
Cengage Learning Unsere-Artikel-Nr.: P36000116
EAN: 9780357721407
Erhältlich:
Nicht auf Lager
Zustellung: Di, 13.10.2026
Versand: Kostenlos
-13.2 %
CHF 136.–
CHF 118.–
Beschreibung
Introduce advertising and brand strategy from an integrated marketing, advertising and business perspective with Close Scheinbaum/O'Guinn/Semenik's popular ADVERTISING AND INTEGRATED BRAND PROMOTION, 9E. Updates bring strategy to life in today's digital and mobile society, while addressing industry shifts, from pandemic-prompted changes in consumer behavior and e-commerce to influencer marketing, celebrity endorsements and streaming content. New examples highlight contemporary ads and forms of branding and marketing. A leader for its emphasis on integrated brand promotion with a supporting theme of synergy, this edition combines advertising fundamentals with a unifying conceptual framework and the latest advertising and marketing trends for top brands. The authors focus on advertising and marketing scholarship with insights, theory and practice that's applicable for those pursuing business as well as communication or advertising. MindTap digital resources further strengthen understanding.
Spezifikationen
Sprache
- Englisch
Autor
- Angeline Close Scheinbaum
- O'Guinn Thomas
- Richard Semenik
Erscheinungsjahr
- 2022
Format
- Buch (Softcover)