Erhältlich:
Nicht auf Lager
Buch (Softcover): Fachbuch
Advertising & IMC: Principles and Practice, Global Edition
Produkt bewerten
Verlag:
Pearson Unsere-Artikel-Nr.: P35020022
EAN: 9781292262062
Erhältlich:
Nicht auf Lager
Zustellung: Di, 15.09.2026
Versand: Kostenlos
-16.7 %
CHF 106.30
CHF 88.50
Beschreibung
For courses in introductory advertising. Increase the relevancy and effectiveness of marketing communicationsAdvertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more, Advertising & IMC uses examples of award-winning brand campaigns, contributions from experts, and enduring principles and practices to provide students with a practical guide to executing integrated marketing communications. And with a new author joining the team, the 11th Edition features a significant reorganisation and revision of the material. Now, readers will understand not only the types of marketing communication possible, but also their application of strategy and planning, and how these areas work together — ensuring students are prepared to deal with the latest industry practices in their future careers.
Spezifikationen
Sprache
- Englisch
Autor
- Charles Wood
- Sandra Moriarty
- Nancy Mitchell
- William D. Wells
Erscheinungsjahr
- 2018
Format
- Buch (Softcover)
Anzahl Seiten
- 664