Erhältlich:
Nicht auf Lager
Buch (Hardcover): Fachbuch
Advertitis
Verlag:
Balboa Press Unsere-Artikel-Nr.: P35652511
EAN: 9781452000176
Erhältlich:
Nicht auf Lager
Zustellung: Mi, 21.10.2026
Versand: Kostenlos
CHF 42.75
Beschreibung
Someone has to make the first cut on the cadaver and the Creative Clinicians have done it with precision. Dissecting the pharmaceutical advertising business and marketing communication, they go below the skin, into the anatomy and physiology. They present not only an internal retrospection on how the creative message irrevocably breaks down through wayward opinion or compliment cascade, but in the process offer invaluable insight and practical tools in which to remedy the situation and remain compliant in an ever-changing healthcare system. Advertitis is essential reading for anyone in pharmaceutical marketing searching for brilliant medically inspired creative in an environment ever-governed under a microscope of scrutiny.
Spezifikationen
Sprache
- Englisch
Autor
- Creative Clinicians
- The Creative Clinicians
Erscheinungsjahr
- 2010
Format
- Buch (Hardcover)
Anzahl Seiten
- 112