Erhältlich:
Nicht auf Lager
Buch (Hardcover): Fachbuch
AI Intervention in Digital and Social Marketing
Proceedings of the International Conference on Digital and Social Marketing
Produkt bewerten
Verlag:
Springer Verlag Unsere-Artikel-Nr.: P34980277
EAN: 9783032160409
Erhältlich:
Nicht auf Lager
Zustellung: Di, 08.09.2026
Versand: Kostenlos
-18.0 %
CHF 334.–
CHF 274.–
Beschreibung
This book presents cutting-edge research and real-world applications, structured around Digital Marketing Analytics, Social Media Analytics, and Consumer Behavior Analytics. AI intervention in Digital and Social Marketing captures the transformation reshaping marketing, customer engagement, and decision-making. Topics include machine learning in customer personalization, AI-driven content optimization, and chatbot-enabled customer support. Blending rigorous methods with actionable insights, it offers value to researchers, marketers, students, and policymakers. As industries embrace data-driven innovation, this book serves as both a reference and a roadmap for navigating the digital economy through strategic and intelligent marketing analytics.