Erhältlich:
Nicht auf Lager
Airbus vs. Boeing
Strategy Wars, Tactical Dogfights, High-G Maneuvers and the Photo Finishes
Produkt bewerten
Erhältlich:
Nicht auf Lager
Zustellung: Mi, 18.02.2026
Versand: Kostenlos
CHF 46.–
Beschreibung
A tour-de-force take on the fabled Airbus vs. Boeing arch-rivalry and decrypting the relative strategy playbooks of the two Transatlantic rivals & aerospace giants from 1970s to 2020. It deciphers Airbus' meteoric rise in the narrow body aircraft market from a virtual industry underdog to a worthy & equal adversary within a span of 3 decades and Boeing's fall from grace following the 737MAX disaster. Business & Product Strategy have been the core pivots & anchors around which it has been structured. It analyzes as to how the battles have panned out with the decryption of tactical execution as well as strategy brilliance and faux-pas'. The book is meant for anyone seeking actionable insights & practical lessons in Business Strategy from the two Aviation Giants operating with highly contrasting playbooks and is going to be akin to a thrilling ride in a barnstormer's airplane providing a bird's eyeview of the high octane aerial action from the top. If you love aviation and/or are smitten by strategy then this is the passenger seat for you to grab. Hop in.
Spezifikationen
Sprache
- Englisch
Autor
- Rajat Narang
Erscheinungsjahr
- 2022
Format
- Buch (Softcover)
Anzahl Seiten
- 342
