Bank Marketing for the 90's

Name: Bank Marketing for the 90's
SKU: P35888236
Price: 335.00 CHF
Availability: InStock
ISBN: 9780471522645

New Ideas from 55 of the Best Marketers in Banking

Don Wright

Verlag:

John Wiley & Sons

Unsere-Artikel-Nr.: P35888236

EAN: 9780471522645

Erhältlich:

Nicht auf Lager

Zustellung: Do, 08.10.2026

Versand: Kostenlos

-13.2 %

CHF 386.–

CHF 335.–

Beschreibung

Having spent 38 years in banking, including 21 as a CEO, the author believes that marketing is the foundation of the banking business and the key to its survival. Profound changes have occurred in the use and influence of marketing in the banking industry. Contains the best marketing ideas for financial institutions in the 1990's, developed by some of the top and most respected marketers in banking.

Spezifikationen

Sprache

Englisch

Autor

Don Wright

Erscheinungsjahr

1991

Format

Buch (Hardcover)

Anzahl Seiten