Erhältlich:
Nicht auf Lager
Buch (Softcover): Fachbuch
Bcom
Produkt bewerten
Verlag:
Cengage Learning Unsere-Artikel-Nr.: P35309903
EAN: 9780357901243
Erhältlich:
Nicht auf Lager
Zustellung: Do, 03.09.2026
Versand: Kostenlos
-11.3 %
CHF 106.–
CHF 94.–
Beschreibung
Introduce an efficient communication strategy-focused approach to business communication with Lehman/DuFrene/Walker's unique BCOM, 11E. Based on ongoing research into student workflows and learning preferences, BCOM combines an engaging printed text or interactive eBook with MindTap digital solutions. Your students master today's business communication concepts and skills while MindTap keeps learners focused, holds them accountable for course material and challenges them to apply what they have learned. This edition also includes an Aplia-powered grammar diagnostic tool and effective Learn It" and "Apply It" assessments in each chapter to build student skills and confidence. Updated, visually engaging content and study tools help students better understand current business communication concepts and skills. This proven student-driven approach within BCOM and MindTap powers your students from memorization to mastery of today's most important business communication skills. "
Spezifikationen
Sprache
- Englisch
Autor
- Carol Lehman
- Debbie DuFrene
- Walker Robyn
Erscheinungsjahr
- 2023
Format
- Buch (Softcover)