Become the Fire

The author sold the first business she founded, iParenting, to Disney in 2007. Her current online venture, 30Seconds. com, has 2 million unique users per month and reaches hundreds of thousands through social media. Women started an average of 1,817 new businesses per day in the US during 2018 and 2019, and from 2014 to 2019 entrepreneurship grew 50 percent for African American women, 41 percent for Native Hawaiian and Pacific Islander women, 37 percent for Asian American women, 40 percent for Latina and Hispanic women, and 26 percent for Native American and Alaska Native women (per the 2019 State of Women-Owned Businesses Report). Includes interviews with diverse and successful women, demonstrating the real-world, actionable power of the author's message.