Erhältlich:
Nicht auf Lager
Buch (Softcover): Fachbuch
Beyond Clicks to AI Algorithmic Engagement in Digital Platforms
(A Case Study of SMM Platforms): Social Media Marketing Case Studies
Verlag:
Eliva Press Unsere-Artikel-Nr.: P35293714
EAN: 9789999347488
Erhältlich:
Nicht auf Lager
Zustellung: Mi, 21.10.2026
Versand: Kostenlos
-7.4 %
CHF 74.–
CHF 68.50
Beschreibung
Click-through rates and conversions no longer capture how social media marketing creates value. Drawing on in-depth case studies of three major social media platforms, this book introduces the Beyond-Click Value Creation Framework: four mechanisms through which AI technology turns social media marketing into intelligence-led value creation. From algorithmic credibility to social interest clusters and post-cookie measurement, it also reveals how platforms profit beyond the click, and what that means for marketers, platform managers, and policymakers shaping the future of social media marketing.
Spezifikationen
Sprache
- Englisch
Autor
- Ololade A. Shonubi
Erscheinungsjahr
- 1905
Format
- Buch (Softcover)
Anzahl Seiten
- 42