Brainjacking

The Science of Influence and Manipulation

Produkt bewerten

Clegg Brian

Verlag:

Icon Books

Unsere-Artikel-Nr.: NED24W7

EAN: 9781837731503

Erhältlich:

Nicht auf Lager

Zustellung: Mo, 17.08.2026

Versand: Kostenlos

-8.9 %

CHF 36.50

CHF 33.25

Beschreibung

Brainjacking takes us on a journey through advertising and marketing's attempts to understand and influence our thoughts and desires, from the earliest billboards to the technologies of the future. To discover how science intersects with our desires and decisions, the book pulls together three strands that have a huge impact on our lives: advertising, how much privacy we can and should have in the new electronic world, and how to draw the line been information and influence. With Brian Clegg as your guide, this is a book that will help you unpick the insidious world of brainjacking. Expertly pulling together different strands on disparate topics including AI, Big Data, subliminal advertising and more, this essential investigation shows how new and old technology and science can be combined to influence human behaviour and beliefs.

Spezifikationen

Sprache

Englisch

Autor

Clegg Brian

Erscheinungsjahr

2024

Format

Buch (Hardcover)

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