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Buch (Softcover): Fachbuch
Brains Versus Capital - Entrepreneurship For Everyone: Lean, Smart, Simple
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Verlag:
World Scientific Publishing Unsere-Artikel-Nr.: 549VQWV
EAN: 9789813235830
Auf Lager:
1
Zustellung: Do, 02.07.2026
Versand: Kostenlos
CHF 31.50
Beschreibung
Entrepreneurship is not a calling only for the selected few. Creative work and economic self-realization are goals that anyone can pursue. Learn how to create your own "idea-masterpiece" as a collage or puzzle made from existing pieces, and construct your own company from pre-existing components that are freely available to everyone. Brains versus Capital: Entrepreneurship for Everyone opens up many channels of opportunity for many people who never thought that they would start their own company. This book emphasizes knowledge-based start-ups, which offers a crucial difference to classic self-employment and the new technology based start-ups. Günter Faltin has been teaching this approach for decades, and he has applied his theoretical concept with great success to "The Tea Campaign" (Teekampagne), the largest mail-order tea company in Germany. A growing number of companies uses Professor Faltin's principles successfully. Featuring practical examples of successful companies, Günter Faltin shows how anyone can refine an idea to create a new company. By combining components that already exist, a small start-up founder could even challenge the big companies.
Spezifikationen
Sprache
- Englisch
Autor
- Gunter Faltin
Erscheinungsjahr
- 2018
Format
- Buch (Softcover)