Brand Tuned

The new rules of branding, strategy and intellectual property

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Verlag:

Unsere-Artikel-Nr.: NRGWVW6

EAN: 9781788602693

Erhältlich:

Nicht auf Lager

Zustellung: Do, 20.08.2026

Versand: Kostenlos

-7.7 %

CHF 36.50

CHF 33.71

Beschreibung

Brand Tuned: The new rules of branding, strategy and intellectual property

Spezifikationen

Sprache

Autor

Zielgruppe

The audience for the book is those for whom the brand matters: CEOs
marketing directors
designers
new media creative industry businesses such as web designers
or advertising and PR agencies who also offer branding as part of their offerings. Founders of businesses with ambitious revenue targets
who want to build a business to exit
or want to scale their business through franchising or licensing would also buy the book. All these people will want to find out the latest thinking on how brands grow
and what is involved to build a brand
identify a name
rebrand their visual identity
or to create a better brand
to develop a successful business. They will be interested to learn more about how and why the branding process needs to incorporate intellectual property. According to the Depa

Erscheinungsjahr

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