Broken Windows, Broken Business (Revised and Updated)

The Revolutionary Broken Windows Theory: How the Smallest Remedies Reap the Biggest Rewards

Produkt bewerten

Michael Levine

Verlag:

Little, Brown and Company

Unsere-Artikel-Nr.: GDYNQ8K

EAN: 9781538719275

Erhältlich:

Nicht auf Lager

Zustellung: Do, 10.09.2026

Versand: Kostenlos

CHF 26.86

Beschreibung

Now revised and updated throughout, with special emphasis on online customer service and retail websites. Social psychologists and law enforcement officials agree: If a window in a building is broken and left in its ruined state, the rest of the windows will soon be shattered, and the neighborhood will subsequently go downhill. According to business author Michael Levine, this same notion can be applied to the world of business. In BROKEN WINDOWS, BROKEN BUSINESS Levine guides readers through his premise that all big dilemmas in business stem from lack of attention to small details. Using dozens of corporate "broken window" case studies, including McDonald's, K-Mart, Google, JetBlue, and more, he argues that by integrating the solutions to small problems into a much larger plan,the resulting combined solution can stimulate overall business growth-and keep customers coming back for more.

Spezifikationen

Sprache

Englisch

Autor

Michael Levine

Erscheinungsjahr

2021

Format

Buch (Softcover)

Detailformat

Softcover

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