Auf Lager:
6
Business Storytelling from Hype to Hack
Unlock the Software of the Mind
Produkt bewerten
Auf Lager:
6
Zustellung: Mi, 11.03.2026
Versand: Kostenlos
CHF 24.80
Beschreibung
The definitive little guide to understanding and using your ultimate communications hack. Storytelling has become a buzzword in marketing, but do stories work in other areas of business. And if so, how. Making sense and meaning are essential to every human endeavour, and so are mission critical for every business leader. Drawing on insights from neuroscience and using everyday examples, Guptara reveals how storytelling is a brain hack and shows how to "hack" seven key areas of communication, from small talk and self-development to getting people to buy in to a vision, idea, or strategy.
Spezifikationen
Sprache
- Englisch
Autor
- Jyoti Guptara
Erscheinungsjahr
- 1900
Format
- Buch (Hardcover)
Anzahl Seiten
- 160
