Erhältlich:
Nicht auf Lager
Buch (Hardcover): Fachbuch
Buyer Personas, Revised and Expanded
Gain Deep Insight Into Your Customers' Buying Decisions and Win More Business
Produkt bewerten
Verlag:
John Wiley & Sons Unsere-Artikel-Nr.: E69E839
EAN: 9781394236336
Erhältlich:
Nicht auf Lager
Zustellung: Mi, 17.06.2026
Versand: Kostenlos
-12.0 %
CHF 40.90
CHF 36.–
Beschreibung
A fresh look into understanding your prospective customer's buying decisions to influence them and win more business. Building on the groundbreaking success of the first edition, this newly revised and updated version of Buyer Personas. enables marketers to stop wasting time and resources on their best guesses and start drilling down to understand what buyers truly care about-then harness this newfound knowledge to create strategies and messages that break through the clutter and reach buyers on their level. In a world where buyers frequently struggle to get the information they need to evaluate competitive alternatives and feel confident in their choices, this book lays out a step-by-step approach used by hundreds of companies to understand what buyers want to know and experience as they search for a solution to meet their needs, weigh their options, and make a buying decision. In this book, you'll learn: Why understanding the buying decision. is far more important than knowing a few things about the individuals or roles involved in that decision. How to develop a modern Buyer Persona based on five types of buying insights that will inform nearly every marketing and sales decision you make. Why interviewing recent buyers is the best way to develop your Buyer Persona and how to do it effectively. How to use AI and quantitative survey research to enhance your Buyer Persona. Ways to use Buyer Persona insights to increase awareness of your products and services, drive consideration, and convert more business. The revised and expanded Buyer Personas. is a complete guide to go beyond benefit-heavy, undifferentiated marketing and focus only on what buyers care about most. It earns a well-deserved spot on the bookshelves of entrepreneurs, executives, marketers, and other business professionals looking to influence their prospective buyers.
Spezifikationen
Sprache
- Englisch
Autor
- Kraus Jim
- Revella Adele
Erscheinungsjahr
- 2024
Format
- Buch (Hardcover)
Anzahl Seiten
- 240