Buyology

How Everything We Believe About Why We Buy is Wrong

Produkt bewerten

Martin Lindstrom

Verlag:

Penguin Random House

Unsere-Artikel-Nr.: M5K6V7N

EAN: 9781847940131

Erhältlich:

Nicht auf Lager

Zustellung: Mo, 27.07.2026

Versand: Kostenlos

CHF 24.40

Beschreibung

Even the faintest whiff of lemon sells cleaning products. Negative messages from politicians win votes. Product placement in films rarely works. Buyology reveals for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan or watch a programme sponsored by a major company. The conclusions are both startling and groundbreaking, showing the extent to which we deceive ourselves when we think we are making considered decisions, and revealing factors as varied as childhood memories and religious belief that come together to influence our decisions and shape our tastes.

Spezifikationen

Sprache

Englisch

Autor

Martin Lindstrom

Thema

Betriebswirtschaft: Marketing & Vertrieb

Erscheinungsjahr

2009

Format

Buch (Softcover)

Detailformat

Taschenbuch

Anzahl Seiten