Erhältlich:
Nicht auf Lager
Buch (Hardcover): Fachbuch
Campaign Communication and Political Marketing
Verlag:
John Wiley & Sons Unsere-Artikel-Nr.: P36002595
EAN: 9781444332346
Erhältlich:
Nicht auf Lager
Zustellung: Mo, 09.11.2026
Versand: Kostenlos
-13.7 %
CHF 146.–
CHF 126.–
Beschreibung
Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics. Offers comparative analyses of campaigns from country to country. Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more. Draws on a variety of international case studies including the campaigns of Barack Obama and Nicolas Sarkozy. Analyses the impact of digital media and 24/7 news cycle on campaign conduct.
Spezifikationen
Sprache
- Englisch
Autor
- Maarek Philippe J.
Erscheinungsjahr
- 2011
Format
- Buch (Hardcover)
Anzahl Seiten
- 288