Erscheint: August 2026
Buch (Softcover): Fachbuch
Cb
Produkt bewerten
Verlag:
Cengage Learning Unsere-Artikel-Nr.: P36411225
EAN: 9798214052489
Erscheint: August 2026
Versand: Kostenlos
-10.6 %
CHF 99.–
CHF 88.50
Beschreibung
Learn consumer behavior your way with CB," 10th Edition, by Babin, Harris and Galvan. Whether you prefer printed pages, online access or mobile learning, this book is built around how students like you study best. Backed by research into real student habits and preferences, the text delivers the latest trends and insights in consumer behavior through clear, visually engaging content and interactive features that fit your learning style. It's not just a textbook, it's a smarter path to success in your course. "