China-Focused Cases

Selected Winners of the CEIBS Global Case Contest

Produkt bewerten

China Europe International Business School

Verlag:

Springer Verlag

Unsere-Artikel-Nr.: 54K8ERD

EAN: 9789811327056

Erhältlich:

Nicht auf Lager

Zustellung: Di, 21.07.2026

Versand: Kostenlos

-17.1 %

CHF 70.–

CHF 58.–

Beschreibung

This book is the first anthology compiled in English by the CEIBS Case Center to promote China-focused cases worldwide. Included are ten of twenty six award-winning cases from the Global Contest for the Best China-Focused Cases during 2015 to 2017: these works exemplify the quality of effective business cases and share stories of China to the world. Each of the ten cases has a defining feature. Some cases, with a focus on user demand, analyze how companies build their core competence (e. g. , Haidilao Hot-Pot and OnePlus Mobile Phone), while others present an array of business innovations in the era of new retail, e-commerce, and the sharing economy (e. g. , SF Express, Jinhuobao, ofo, FamilyMart, and Handu Apparel). Some describe Chinese companies’ operations in the overseas market (e. g. , Huawei and TECNO), and others depict how foreign companies adapt to the Chinese market in a unique way (e. g. , Starbucks). These cases were drawn from Chinese and overseas business schools. The book helps bridge the gap between the world management community’s interest in China and the limited availability of China-focused management cases. We hope this collection of select cases will prove valuable and informative for our readers.

Spezifikationen

Sprache

Englisch

Autor

China Europe International Business School

Thema

Wirtschaft: Wachstum
Betriebswirtschaft: Unternehmensführung/-gründung, Internationale Wirtschaft

Zielgruppe

Research

Erscheinungsjahr

2019

Erscheinungsland

Singapur

Format

Buch (Hardcover)

Anzahl Seiten