Erhältlich:
Nicht auf Lager
Buch (Softcover): Fachbuch
Choosing Our Futures
The Collected Essays of James A. Ogilvy, Volume 3: Essays on Scenario Planning
Verlag:
Independently Published Unsere-Artikel-Nr.: P36100860
EAN: 9798188963392
Erhältlich:
Nicht auf Lager
Zustellung: Mo, 21.09.2026
Versand: Kostenlos
CHF 33.75
Beschreibung
The majority of the essays in this volume were written during Ogilvy's involvement with Global Business Network. The volume is divided into four parts. The first part reproduces some of Ogilvy's practical introductions to, and advice for, scenario planning. The second part addresses various philosophical issues pertaining to scenario planning. The third part contains interviews Ogilvy has given on the topic, which includes discussions of his own background in scenario planning. Finally, the fourth part includes two practical examples of scenario planning in action.
Spezifikationen
Sprache
- Englisch
Autor
- Peter Schwartz
- David Dennen
- James A Ogilvy
Erscheinungsjahr
- 2026
Format
- Buch (Softcover)
Anzahl Seiten
- 484