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Buch (Softcover): Fachbuch
Choosing Our Futures
The Collected Essays of James A. Ogilvy, Vol. 3: Essays on Scenario Planning
Verlag:
Independently Published Unsere-Artikel-Nr.: P35746163
EAN: 9798267323093
Erhältlich:
Nicht auf Lager
Zustellung: Mo, 21.09.2026
Versand: Kostenlos
CHF 29.75
Beschreibung
The majority of the essays in this volume were written during Ogilvy's involvement with Global Business Network. The vol- ume is divided into four parts. The first part reproduces some of Ogilvy's practical introductions to, and advice for, scenario planning. The second part addresses various philosophical issues pertaining to scenario plan- ning. The third part contains interviews Ogilvy has given on the topic, which includes discussions of his own background in scenario planning. Finally, the fourth part includes two practical examples of scenario plan- ning in action.
Spezifikationen
Sprache
- Englisch
Autor
- Peter Schwartz
- David Dennen
- James A Ogilvy
Erscheinungsjahr
- 2025
Format
- Buch (Softcover)
Anzahl Seiten
- 484