Erhältlich:
Nicht auf Lager
Buch (Softcover): Fachbuch
Communicating for Change
Verlag:
John Wiley & Sons Unsere-Artikel-Nr.: P35896136
EAN: 9780787901998
Erhältlich:
Nicht auf Lager
Zustellung: Mi, 04.11.2026
Versand: Kostenlos
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CHF 76.–
CHF 74.–
Beschreibung
Marshal support throughout your organization Develop a communications strategy that works for - not against - you. Based on years of battle-tested principles and case-examples, Roger D'Aprix tells managers how they can avoid the communications breakdowns that sabotage attempts at change, and cause employees to lose faith in their leaders and the system itself. Instead, he shows how communications can be used strategically to connect an organization's vision, mission and business goals to the forces and opportunities in the marketplace - the driving force behind all change. Includes D'Arpix's market-based strategic communications model for integrating and aligning communications at all levels.
Spezifikationen
Sprache
- Englisch
Autor
- D'Aprix Roger
Erscheinungsjahr
- 1996
Format
- Buch (Softcover)
Anzahl Seiten
- 176