Erhältlich:
Nicht auf Lager
Buch (Hardcover): Fachbuch
Communication Yearbook 20
Verlag:
Taylor & Francis Unsere-Artikel-Nr.: P36890562
EAN: 9780415873161
Erhältlich:
Nicht auf Lager
Zustellung: Mo, 30.11.2026
Versand: Kostenlos
CHF 124.–
Beschreibung
Communication Yearbook. 20, originally published in 1997 contains ten major reviews that collectively span the discipline. Two of the reviews examine how consumption of television programs affects viewers. Other media-related chapters examine sex-role stereotyping in advertising, the role of the public relations professional in the production of the news, and the nature and effects of public opinion. This collection also includes review articles addressing attitude change and persuasion, participation in decision-making groups, social anxiety, the development of social competence in childhood and cross-sex friendships across the lifespan. The chapters in this volume present summaries of relevant findings as well as penetrating discussions of theories, methods, problems and directions for future research.
Spezifikationen
Sprache
- Englisch
Autor
- Brant R. Burleson
Erscheinungsjahr
- 2011
Format
- Buch (Hardcover)
Anzahl Seiten
- 482