Auf Lager:
10+
Buch (Softcover): Fachbuch
Consumer Behavior, Global Edition
Produkt bewerten
Verlag:
Pearson Unsere-Artikel-Nr.: E7VKZQY
EAN: 9781292452340
Auf Lager:
10+
Zustellung: Morgen
Versand: Kostenlos
-14.4 %
CHF 98.60
CHF 84.40
Beschreibung
Consumer Behavior: Buying, Having, and Being, Global Edition. covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we're all consumers, many of the topics have both professional and personal relevance, making it easy to apply the theories outside of class. Featuring new co-author Cristel Antonia Russell, the 14th Edition. has been significantly revised to elevate its flow, focus, intentionality, freshness and attention to practice.
Spezifikationen
Sprache
- Englisch
Autor
- Michael Solomon
- Cristel Russell
Auflage
- 14
Erscheinungsjahr
- 2023
Erscheinungsland
- Grossbritannien
Format
- Buch (Softcover)
Anzahl Seiten
- 544