Auf Lager:
1
Buch (Hardcover): Fachbuch
Corporate Marketing Strategy
A Contemporary Curation of Branding, Identity, Image and Reputation Studies
Verlag:
Emerald Publishing Unsere-Artikel-Nr.: D5K47KE
EAN: 9781835490105
Auf Lager:
1
Zustellung: Fr, 30.10.2026
Versand: Kostenlos
-18.5 %
CHF 135.–
CHF 110.–
Beschreibung
Corporate Marketing Strategy offers a comprehensive treatment of the nature of relationships between companies, brands, and stakeholders in different regions of the world. The timely collection will serve as an important resource for international marketing and brand practitioners, who require more than anecdotal evidence, on important aspects relating to companies' strategy, brands, identity, stakeholders, and reputation. The authors have blended an interesting mix of theory, primary research findings, and practice that will appeal to students, academics, and practitioners of international branding, identity, and marketing alike.
Spezifikationen
Sprache
- Englisch
Autor
- Pantea Foroudi
- T C Melewar
- Charles Dennis
Erscheinungsjahr
- 2026
Format
- Buch (Hardcover)
Anzahl Seiten
- 280